Why Use Radio?
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| How avoidance varies by medium |
1. Radio offers efficient targeting
2. Radio reaches people at relevant times and places
3. Radio reaches out in an ad avoidance world
4. Radio has a "multiplier effect" on other media
5. Radio creates a large "share of mind" for a brand
6. Radio drives response, especially online
7. Radio is "a friend"
Find out more how radio can help your business here (source - RAB)
